WE MAKE IT HAPPEN.
The consumer is the boss and listening to them is the way we will succeed.
Gen U consumers are looking for something new, different or edgy that is a break away from the boredom of mass-market brands.
Connecting with consumers through both traditional media formats as well as the rapidly changing social media platforms, enables us to understand what is most important to them.
We are known for our ability to create innovative brands that today’s consumer wants. Products that taste great, feel great, and look great!
Gen U has established credentials in FMCG products. We have brands that stretch across multiple categories in Australia’s largest supermarkets.
Through strong collaboration with our partners, we bring innovative products to market at a rapid pace. This enables us to leverage local and international trends and disrupt tired mass market categories.
Our relationships with our customers run much deeper than most, having been built on decades of close collaboration and knowledge sharing.